With that much competition, you might have already counted yourself out and accepted the viewpoint that becoming popular on the platform is hard.
But what if you’re making a mistake? What if you could break through the noise, and become a popular on YouTube?
One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers you have.
The more subscribers you have, the more you can consistently achieve high view counts on your videos.
Not everyone who is uploading a video to YouTube, has laid out a strategy that will allow for them to increase subscriber numbers.
And so this is where the opportunity lies.
If you can come up with a strategy to boost subscriber numbers, you too, will be able to join the companies that are experiencing success with YouTube.
In this post, we’re going to take a look at how you can grow your YouTube subscriber count. We’ll analyze a variety of strategies and focus on how you can implement them.
By the end you should have a good sense of how to create a strategy, that will allow for you to use YouTube as a means to grow your business.
Let’s begin!
Give your channel a theme
Before you do anything, you need to give your channel a theme.
If you take a look at a lot of the top YouTube channels, you’ll notice that many of them stick to a theme.
Notice how a lot of the videos he creates, stick to certain topics related to business and success.
Having a theme will help direct all of your later efforts when it comes to creating content.
On top of that, if you give your channel a theme, you can make it the ‘go to’ place for certain kinds of content.
If your channel caters for a specific niche, then people who care deeply about that niche, won’t mind becoming a subscriber.
Because in doing so, they’ll learn something new about their topic of interest, whenever you post a video — therefore furthering their ability to learn more about a topic they’re passionate about.
For instance, imagine that your videos are all about Facebook marketing and you aim to help business owners.
If a business owner who wants to learn more about Facebook marketing, subscribes to your channel, they’ll get an update any time you post some content on Facebook marketing.
This provides them with a way to stay ahead of the curve, without having to do a lot of work.
This is incredibly valuable when you consider that 50% of small business owners don’t have enough time to get everything done in the first place.
If you’re struggling to come up with a theme for your channel, just think about the problems that your business solves and who it solves these problems for.
Then produce some videos based on the topics that you know best, of which will help the kind of people that your business serves.
Post incredible content
70% of marketers report that video converts better than other forms of media
If you want to experience results like this you need to learn how to create incredible content.
Plus, if you can create incredible content, then a lot of the work related to growing your subscriber count is done for you already.
When people subscribe to your channel, they’re essentially signing up to get updates whenever a new piece of content is posted.
If your content is great, people won’t mind hearing from you again, because their initial interaction with you and your content was so positive.
Subscribing is worth it because everytime they click through to your video, they get something that is of value to them.
Whether that’s a learning experience, an entertainment experience or even both — it’s worth watching your videos.
And remember people make the time to watch great content. 75% of business executives watch work-related videos every week.
If you’re content is really good, then you’ll benefit from the fact 54% of senior executives that share content.
Now of course, even if your videos are good, you still might need to remind them to subscribe — but it won’t be an uphill battle.
So how do you produce incredible content?
If you want to create incredible content, it is worth focusing on producing content that is relevant for your target market/audience.
Provided that you’re sticking to a theme as mentioned before, it shouldn’t be too hard to come up with a way to produce valuable content.
Let’s say that you want to create a channel that covers the topic of ‘pencil drawing.’
One way we could come up with ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine.
Over 3 billion searches are conducted on YouTube per month. So we know there’s going to be some relevant data here.
When we type in the keyword, we see the suggestions above.
Now, those topics might seem a little broad, so you may want to pick one of those keywords, and go through the same process again so that you can generate something more concise.
Let’s add the word ‘tutorial,’ for instance.
By adding the word tutorial we are now provided with some more concise keywords.
The fact these keywords appear in the suggestions, lets us know that people are searching for these kinds of videos.
You might argue that there is a lot of competition for such keywords.
And whilst that may be true, later on in the post we’ll figure out how we can get people to view our videos, even when there is a lot of competition — so it’s not a concern for now.
The great thing about the approach above, is that it gives us a place to start from.
If we want to produce content for a certain niche, this technique lets us know what kinds of content people will already have an interest in viewing.
You can also use the Google Keyword tool to come up with some content ideas. That’s because there will be some coherence between Google search results and YouTube search results.
Youtube also happens to be one of the biggest search engines in the world — after all if people want to find a video they have to search for it right?
Let’s stick with the topic of ‘pencil drawing.’
In the ‘Your product or service’ box, enter a keyword based on your business. If I was running a business that taught people how to do pencil drawing, I’d enter ‘how to do pencil drawing.’
You want to keep the keyword broad at this stage, because it’ll allow for the keyword tool to come up with a wide range of ideas for you.
Once you’ve entered the keyword, you’ll then see this page. It shows several ‘Ad groups’ of keywords.
Each group of keywords centres around a certain topic.
As you can see, I’ve arranged the groups in terms of ‘Average monthly searches,’ in descending order. This gives us a sense of where there might be a lot of competition
Let’s click on the mid-range ‘Ad group’ called ‘Drawing Techniques.’
I’ve highlighted a few keywords that might represent good opportunities, when it comes to producing YouTube content.
These keywords have been chosen, because it’s clear to see how you could create a focused, high value video, of which could be centered around these keywords.
You might think that these keywords don’t have that many searches, and therefore aren’t worthy in terms of effort required.
However, it’s important to remember that we’re not just going to post a handful of videos and then be done with it.
Cultivating a YouTube channel so that it eventually has a lot of subscribers, often requires for you to post a lot of content.
If you want to do that, whilst still keeping the content relevant, you need to be able to niche down your content as much as possible, so that each of your videos provides something new for a viewer to learn.
And if you niche down, it’s only natural that the level of searches per month is going to go down.
And plus, even if you focus on low volume keywords, they’ll all come together to help you build momentum, and establish yourself in a YouTube niche.
And also, you’ll notice that with a lot of the smaller keywords, many people haven’t created fully optimized videos for them.
Only 9% of small U.S businesses use YouTube, so if you’re looking to produce business content this represents a great opportunity.
Look at what happens, for instance, when I type in the ‘Simple drawing techniques’ keyword.
There’s a playlist there, but other than that, there aren’t any fully optimized titles, or even videos, based solely around the topic of ‘simple drawing techniques.’
The next thing that can improve the quality of your videos is production quality. In a certain sense, however, this is not really a priority at the moment.
As long as your videos are rich in value and provide the viewer with the information they need, you’re doing a good job.
When the videos start to bring you a return, you can focus more on production quality.
But there are some caveats here.
You need to ensure that what you’re saying can be easily heard. It’s important that you speak clearly and enthusiastically. You’ve got to project your voice somewhat.
Otherwise, people might not be able to understand what you’re saying, and they might even get bored.
You don’t need to act like an extrovert, just try and prevent your voice from becoming monotonous.
If you’re recording your content using a phone or a laptop, the mic might not be up to scratch. So you may want to invest in mic.
However, test it to see how things actually sound, before you make this investment.
You also need to ensure that whatever you’re recording is easy to watch.
You don’t want to make it hard work for your viewers to see what is going on.
This means you need to always ensure that the lighting is adequate.
If you’re recording a talking head style video, where you’re talking into the camera, ensure that your face can be clearly seen.
If someone is recording you, then ensure that the camera isn’t shaking.
If you’re recording a your laptop screen, ensure that your actions can be clearly seen, and anything you’re typing, can be read.
When it comes to video editing, you have a couple of solutions. When talking about video editing, what we’re referring to is improving the style of your videos, not so much removing minor mistakes.
More often than not you’re going to make some minor mistakes when recording your video. You don’t need to put tons of focus into removing these bits, as they don’t harm your video all that much.
In fact they might even help your video as they let other people know they’re dealing with a real person.
Where editing can come in handy though, is when you need to create cuts in your video, or you need to create a title screen.
If you’re not an accomplished video editor, you could seek out someone fromUpwork or perhaps even Fiverr.
Alternatively, you could purchase a video editing suite and learn to do everything yourself.
That method might save you a bit more money, though you might end up spending a lot more time learning how to edit videos.
That might not be the best trade off, depending on your circumstances.
As mentioned, you don’t want to over edit your videos, though you do want to give them a sense of style that separates you out from the crowd.
Often the easiest way you can do this is by having some custom intro music and a custom title screen.
Another way you can post incredible content, is by creating some videos based on your product being used.
Demonstration videos can go a long way in showcasing your product as something worth buying.
In fact it might be worth considering the creation of some demonstration videos, when you realise that 78% of internet users conduct product research online.
You can even consider turning some of your blog posts into videos. Especially when59% of executives would rather watch a video that read a chunk of text.
Okay, so that’s the basics of creating incredible content.
The next point is going to be essential if you want to ensure that your subscriber rates consistently grow.
Post often and consistently
This is probably the hardest part of growing a YouTube following — though it can also be one of the most important.
96% of B2B companies plan on using video marketing as a part of their strategy next year. Posting content consistently is a great way for you to compete with all the competition.
Plus if you’re constantly posting new content, then people have a reason to become a subscriber.
After all, people are less likely to subscribe if you’re not going to post any more content — why should they?
If you use the tips mentioned earlier, then coming up with ideas for posting new content doesn’t need to be hard.
You just need to set a schedule and stick to it.
How often should you post?
If you want to keep things simple, you might want to take a look at what your competition is doing, and then one-up them.
Often, however the best plan, is the one you can stick to.
So, you may just want to create a schedule that you actually can keep up with. Either way, it is important that you do everything in your power to stick to that schedule.
Consistency is important as it’ll keep existing subscribers coming back for more.
This will result in more views for your video and will also improve the engagement that your video receives.
Engagement on a video tends to come in the following forms:
- Thumbs up or Thumbs Down
- Social sharing
- Subscribing
- Commenting
- Favoriting
Ideally, you want to improve the levels of engagement in each of these categories.
People like to engage with content on YouTube and it can be seen that over 100 million people per week take a ‘social action’ on YouTube every week.
Great engagement will help make the video more visible in the YouTube search engine.
As you might have guessed, this will expose your video to more people, of whom can then become subscribers themselves.
If you want to view some statistics in terms of how your videos are performing then you can use the YouTube analytics dashboard.
You don’t have to be at a computer to consistently post content. That’s because you can use the scheduling feature provided by YouTube.
In order to gain access to this feature, you must first turn on monetization for your videos. This means that you are willing to show ads on your videos.
If you don’t want to show ads on your videos, not to worry. You still have control over which videos are monetized and which ones aren’t.
Let’s take a look at how you can get that done.
Sign up for a YouTube account and then go to the ‘Creators Studio’ section.
Then on the left sidebar, under the ‘Channel’ option, select ‘Monetization.’
Then choose ‘Enable My Account.’
Once you’ve done that, you’ll then be able to access the scheduling features provided by YouTube.
You’ll also be able to access a lot more in the way of analytics.
If you want to schedule a video, click on the ‘Upload’ button.
Then click on the dropdown menu and select the ‘Scheduled’ option.
Then drag and drop your video, or click the icon to upload it.
On the next screen you have the ability to adjust the scheduling options.
All you have to do now, is enter in the date and time you want the video to go live.
If people are subscribed to your channel, they may get a message when your video goes live.
Additionally, scheduling that date into your social media management platform, if you have one, might also be a good idea.
This will ensure that Tweets, Facebook updates and LinkedIn posts are sent out in synchronicity with the video upload.
If you have an email list that is relevant to your video you might even want to send a message out there too. After all, messages with video tend to boost open rates by19%.
You might want to stagger the messages to ensure that you’re not bombarding people all at once.
If you’re struggling to come up with a lot of content on a daily basis, you might want to split up some of your longer videos into shorter ones.
For instance, in each of your long videos you are going to cover various topics.
You could edit out certain topics and then create a mini videos, using those topics.
Here’s one of the videos on their channel. Note how it is nearly 49 minutes long.
Even though the average mobile session on YouTube is 40 minutes, for someone who is new to the channel, that video length can be potentially intimidating.
So what you’ll also notice a lot on the same channel, is that they have broken down the video into some ‘highlight clips,’ of which cover interesting points and topics.
Note how short each of these videos are.
59% of people will watch a video to the end if it is under a minute long.
Short videos can be a great way to introduce people to your channel, so that they can get a taste of your content.
78% of people watch videos online every week, so there’s a good chance that they’ll come back to watch some more of your stuff, it is good.
Make some evergreen videos
A great way to consistently generate subscribers is by creating some evergreen videos.
These are essentially videos that will be of relevance whether they are being viewed today or they’re being viewed 5 years in the future.
Now, this will apply to some niches more than others.
For instance, the example we used earlier in relation to pencil drawing, naturally lends itself to producing a lot of evergreen content.
Evergreen content is generally based on topics that are aimed at beginners.
A lot of ‘how to’ content tends to be evergreen.
And so when you look at things through this lense, it become easier to understand how to create content that is going to be evergreen.
As a result, take a look at your niche and see if you can create some ‘how-to’ videos that will stand the test of time.
Even if you’re not looking to create evergreen content, it’s worth creating some ‘how to’ videos because they are being watched 70% more year on year.
Just in the first four months of 2015, 100 million hours of ‘how-to’ content has been viewed — there’s a lot of demand for this kind of content.
Get people to actually click on your videos
Even though more than 80% of senior executives watch online video than they did a year ago, you still need to get them to watch your video in the first place.
Because before anyone can become a subscriber to your channel, they need to first click on your videos.
Chances are, that no matter how good your video is, once it is seen in the YouTube search engine or sidebar, it is going to have some competition in the form of other videos.
So how do you get people pay attention to and click on your video?
There are three things that you need to focus on — the image, the headline and the description.
These three elements can have the biggest impact when it comes to influencing YouTube users to click on your videos.
Firstly, because they’ll help your rankings in the YouTube search engine. And secondly, because they’ll improve your videos ability to entice users to click on them.
Just as you should spend a lot of time focusing on the titles of a blog post, you should also place a lot of time focusing on the headline of a video.
So how are you going to create a good headline for your video? If your video is based on a certain keyword, then it is essential that the title of the video reflects this keyword.
When you do this, you increase the chances of someone clicking on your video.
That’s because if the title of the video matches what they were searching for, they’ll assume that the video covers everything that they need to know in relation to that topic.
Of course, that doesn’t mean that you have to be non-sensical in how you’re creating your titles.
One way you can get around this problem, is by using a colon.
For instance, earlier we identified the keyword — ‘simple drawing techniques.’
If we had a video on that topic, we could write the headline like this — ‘Simple drawing techniques: 5 tips that will make drawing easier.’
Side note: An interesting experiment might be to split the ‘simple drawing techniques’ title into separate niches.
For example, ‘simple drawing techniques for cars’ or ‘simple drawing techniques for eyes.’
This is a great example of how you can take a big niche or keyword that is receiving a lot of traffic, and identify opportunities within it.
As mentioned you’d have to experiment a little when you do things this way. Though there is no telling what kind of opportunities you might unearth.
As you can see the example above video makes use of a colon in order to separate out the text.
You’ll also that there are videos where the ‘|’ symbol is being used.
You’d have to test which one works better, though it could just be that this symbol serves a similar purpose to what the colon would have done.
When it comes to creating YouTube headlines, you’ll want to follow the rules that already exist for blog posts.
You need to have a mix of something that people are searching for, but also something that grabs their attention.
You can do that by using the keyword your video is targeting in the headline and then including some power words in the gaps.
As discussed, the style of your videos is going to influence the headline. If you have a ‘how to’ video, then you’ll need to account for that in your headline.
Similar to blog posts, numbers also tend to work well in YouTube headlines.
When it comes to the image/thumbnail, there are a couple of approaches that you could take.
The first is to show a clear image of whatever the video is going to be about. So for instance, if you were talking about laptops, you’d show a clear picture of a laptop.
Similar to the example shown below.
Alternatively, you could just show a picture of a person interacting with whatever the video is about.
Like this example —
However, one of the increasingly powerful ways of creating video thumbnails, is by editing them so that they have some text.
Here’s one example of how you can do that.
You don’t just have to add some text. You can heavily edit the thumbnail image so that it clearly stands out.
Like this too.
If you want to create thumbnails like this, you need to follow these rules.
First go to the site, and become a member.
Upon becoming a member, you’ll be presented with a variety of options that will help you to create an image.
If you want to learn more about how you can use Canva, then going through their initial setup process might be helpful.
However, adjusting dimensions from this stage can be a little tricky.
And so, you might just want to go to the Canva homepage, after becoming a member so that you can see the screen below.
There you’ll be able to select the ‘Use custom dimensions’ option.
Canva doesn’t have a preset option for YouTube thumbnails, so you’ll want to use the resolution guidelines provided earlier.
That means images must be 1280×720.
Enter in the dimensions mentioned and then click on the ‘Design!’ button.
You then have the option of actually creating your thumbnail image.
There’s a lot to experiment with here, and you’ll need to test out a few of the options to get a sense of how things work.
If you have some images of your own, you can upload them into Canva, and then overlay some text onto them.
I’ve just gone with the option of creating a basic thumbnail from scratch. Obviously you can create something much better than this.
If you want to upload a custom thumbnail for a video, just go through the normal upload process.
On the page where you can adjust the video information, pick the ‘Custom thumbnail’ option.
You’ll then have a custom thumbnail that will be shown around the YouTube platform.
When it comes to creating a description for your YouTube videos, there’s a lot you can focus on, and this could become an entire post in itself.
What you need to keep in mind, is that you have a lot of space here, and YouTube tends to use what you say, in order to rank your content.
The first couple of lines on your description should be written so that they are easy to read in the search results.
Here’s a great example.
In this section, you may want to use some of the keywords you used in your title, to ensure that it has some coherence. This will also improve the ranking ability of your video.
When people click on your video, they have the option to click on the ‘Show More’ text.
This will expand the description. You can use this space to insert a ‘subscribe to channel’ link.
If you want to do that, use the following link format —
https://www.youtube.com/subscription_center?add_user=
However, after the ‘=’ enter the name of your channel.
So for Kissmetrics it would be —
https://www.youtube.com/subscription_center?add_user=Kissmetrics
When people click on this link, they’ll be taken to your channel page, where a subscribe box will pop-up.
In the description, you can also enter some other information, such as your other social media profiles, important links and even your content posting schedule.
You can also describe the things that are being discussed in your video. Like this —
You could even highlight what is discussed at certain time sections in your video. I.e 21:48 – How to prevent your website from being penalized by Google.
These timestamps, will actually take those who click on them, to the specified location in the video.
Remember — 65% of executives visit a vendor’s website after having watched their video. Make sure that it is easy for such people to visit your site, by putting a link in your description.
It’s also important that you give your video some tags. This will help improve the chances of your video appearing in the YouTube search engine.
You don’t want to use anything that is misleading here. Have mix of some really specific tags that describe your video, and then have a few that are quite broad in terms of the genre.
There’s no harm in using some of the suggested tags provided by YouTube, if they are in alignment with what your video is actually about.
Use annotations
Another, highly effective method for boosting subscriber rates is the use of ‘annotations.’
You’ve probably experienced YouTube video annotations in some form or another whilst on the platform.
They’re the little boxes that appear throughout YouTube videos.
Like this video from James Wedmore —
When people then click on that annotation, they’re taken to the following page.
This is an incredibly efficient way of boosting subscriber numbers.
Let’s take a look at how you can do the same thing for your own videos.
There, click on the ‘Video Manager’ section.
Pick the video you want to add annotations to.
Then from the ‘Edit’ drop down menu, pick ‘Annotations.’
You should then see the following layout.
To add an annotation, click on the ‘+ Add annotation’ button.
Apart from the ‘Title’ option, each of the choices listed will allow for you to create a link.
So you might want to experiment over time, to see which form of annotation works best for you.
I’m going to pick the ‘Speech Bubble’ option as it is the most pronounced in terms of how it looks when it appears.
You’ll want to put some text in the text box. This will end up being your annotation text.
In terms of the color of the text and the speech bubble, you’ll need to experiment.
Obviously you’ll want to pick something that stands out. However, what stands out is going to depend on the colors shown in your video.
Because my video has a black background I choose the following setup, as I think it’s quite contrasting.
Once you added some text and you’ve adjusted the colours, you’ll then need to decide when you want the annotation to appear.
As with most things, you’ll want to experiment with this.
Thinking about it logically, you’ll want to put your annotation near the end of the video, when you yourself, can be seen telling people to subscribe to your channel.
At the start of your video, people do not really have a reason to subscribe to your channel, as they have not had a chance to experience your content.
And if you put your annotation at the beginning of the video, there is a chance that it will distract and even annoy those who are watching the video.
YouTube has this to say about the duration of annotations:
Of course if you put your annotation at the end of the video, you’ll be able to display the annotation for more than 5-7 seconds.
That’s because you will have earned the right to, because your content was good — you essentially know this because they stuck around till the end.
In terms of where the annotation should appear, it will depend on your video.
For instance, in some videos you’ll notice that people will point to, or mention a certain section of the video, when they tell people to subscribe.
The place they point to or mention, is usually where the subscribe box is located.
So if you’re doing that, you’ll want to ensure that you have some coherence.
If you’re not going to be doing that in your video, YouTube recommends the following placements:
Once you’ve done all of that, click on the Link option.
Then select the ‘Subscribe’ option.
You then need to enter the channel name into the text box. Don’t worry about entering the actual URL — you just need to enter the name of the channel.
Click on ‘Preview link’ to ensure that everything is setup properly. If it is, you should be taken to the channel page, and the subscribe box should pop-up.
A little like this —
Once you’ve set everything up as you’d like it to be done, just click on the ‘Apply changes’ button at the top of the screen.
If everything is saved properly, you should then see the button change to this —
Remember to test your video to ensure that the annotations do everything that they’re supposed to.
You also have the option of using YouTube cards. This feature is a little less direct, as you can’t really use it to create a subscribe pop-up, in the same way that you could using an annotation.
However, it can still be a useful thing to insert possibly in the middle of your video.
Here’s how you would go about creating a ‘YouTube card’ for your video.
Select the ‘Video’ option inside of the ‘Video Manager’. Then click on the ‘Edit’ drop down menu for the video you want to add a card to.
Then select the ‘Cards’ option.
You should then see this screen.
Click on the ‘Add card’ option and then choose ‘Channel.’
Then enter in your channel name and some text.
The teaser text is the text that appears on the little graphic that appears in the video.
Here is how it will look —
If you want to adjust when the card displays the ‘teaser text,’ adjust the slider below.
You’ll notice, however, that the ‘i’ will always be visible in the video.
If people hover their mouse cursor over the ‘i’ they’ll see the following.
This card will also appear at the time that you have chosen above.
Clicking on this will take users straight to the Channel. However, no subscriber box will pop-up.
Engage with your audience
Another way you can boost subscriber numbers, is by engaging with your audience.
There are a number of ways you can do this.
The first is to respond to any comments you might have on your videos. This will make people feel as though you value their opinion, and the fact that you’re going through this effort, might encourage them to subscribe.
You could even argue that this counts as conducting customer service work that improves the customer experience.
When you look at it through that lense you use the fact that 22% of people post positive things about a company, after having previously posting something negative — all because they got a response.
If you’re getting any negative comments on your YouTube videos, you might want to therefore address them.
This will eventually contribute to a rise in subscribers because people will see this interaction on your videos and appreciate the fact that you do engage.
The second option is to host a Q&A session. You can do this using Google Hangouts. You might even just ask at the end of a video for viewers post their questions in the comments section.
Then in the next video you could spend some time going through the questions you received.
Another way you can engage with your audience, is by creating videos based on what they want. For instance, you could ask your audience what they want to see you talk about etc.
You can then create a video based on one viewers suggestions, and then call them out in the video that you made.
Consider doing some collaborations
When it comes to boosting subscriber numbers, you also have the option of doing some collaborations.
Collaborations can massively boost your video marketing efforts.
If you go about things in the right way, you may just end up joining the 18% of companies that regard their video marketing as ‘very successful.’
The best way to go about this is to find channels that have a similar audience to you.
You could both then arrange an event, where you can both benefit from the interaction.
It is important that when you do a collaboration, you encourage people to subscribe to your channel.
On top of that, it is also essential that the videos you have immediately in the pipeline after the collaboration are amazing, so that they justify the viewer’s decision to subscribe to your channel.
Alternatively, you could consider doing some interviews on your channel. If you can find a way to interview some of the top people in your niche, you’ll be able to attract their audience to your channel.
When your channel has a decent number of subscribers and it is growing at a steady rate, you’ll have greater ability to attract such opportunities.
Of course, you shouldn’t let that be an impediment that stops you from trying.
Email a few people who might be worth having on your channel, and ask them if they’d be willing to be a guest.
If they say no, respectfully ask them if they’d be willing to do a show when your channel has more subscribers. See if they can provide you with a ballpark figure that they’d be happy with.
Remember, you don’t want to be rude, just see if you can ask for a potential way to make it happen.
Use YouTube Ads
And it looks as though people are watching them as comScore found that the average person watches 16 minutes and 49 seconds of online video ads per month.
In order to make it work, you might want to target some of the keywords that your videos are being created around.
This will ensure that your videos appear at the top of the search results when people enter that keyword.
If you have a plan in terms of how you’re going to make money from your YouTube channel, then this could prove to be a very effective option.
Those who do have a plan, probably belong to the group of 54% of B2B marketerswho use YouTube for product launches.
Conclusion
YouTube can seem a little scary, because of its heavy reliance on video.
However, with its massive user base, it would be a mistake to ignore the huge potential that it represents.
One of the keys to consistent success on YouTube, is to have a channel with a high subscriber count.
This will help improve the number of people that will consistently watch your videos.
Those views will result in a trickle down effect as people will subsequently engage with you as a business or individual, as a result of having watched your video.
When it comes to boosting subscriber numbers you need to implement a variety of strategies.
At the core of it all is creating exceptional content that will impress people so much, that they don’t mind hearing from you again.
You could argue that the next stage is to ensure that you’re always making it easy for people to make the decision to click on your content.
This means you need to create brilliant thumbnails and killer headlines.
When people finally click on your video, you need to ensure that they’re aware of the option to subscribe.
That means you need to use annotations, and you need to actually remind people by mentioning the option to subscribe at the end of your videos.
However, once you’ve got those fundamentals down, you’re free to experiment with things like collaborations, and YouTube Ads.
If you put enough effort in, there’s no telling what opportunities YouTube will present to you in the future.
All you need to do is you need to do is get started!
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